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TikTok Content Ideas for Brands to Maximise Reach
Learn how to build, launch and maximise your brand’s TikTok content strategy, including generating TikTok content ideas and increasing reach.

How Brands Can Leverage the Power of TikTok Monetisation
In the dynamic digital world, TikTok has emerged as a social media powerhouse, presenting brands with a platform to engage younger, active audiences.

Social Media: Tips, Techniques & Best Platforms to Use
Social media refers to apps where users can share and interact with content. Here’s everything you need to know to make your social media a success.

Storytelling in an Era of Attention Fatigue
Attention fatigue forces us to develop strategies which creates the great challenge for brands and content creators to capture and hold their audiences.

How to Manage Different Social Channels Effectively
We manage over 700 social and digital channels each one has very specific roles and responsibilities, here are some of the ways we think about channels.

Using The Right Benchmarks To Measure Brand Success
In a world full of data, how we choose numbers that will guide us can shape what we call under or over-performing pieces of content.

Little Dot Studios Appoints Lillian Betty as Head of Client Development - Brand
Lillian previously worked at BEN Group leading strategy for brand integration.

Jade Raad: How do brands navigate today's Digital Market?
Social media has evolved. Consumers wield all the power.

In conversation with: TikTok, Discovery and NBC Universal
Over the past decade (and especially these last few years) we have seen rapid changes in how consumers engage with brands and their content.

The Psychology of Content Consumption
How can brands overcome the challenge of market saturation, changing attitudes of consumers and the fall of brand loyalty through their content?

Transforming Brands into Broadcasters: Key Learnings from our Event
Modern day digital marketing has the need to constantly amend and update digital content strategies to keep up with the ever changing media landscape

Director of Brand Strategy at Little Dot Studios: 'Marketing is about human connection'
Little Dot Studios are a global production agency and Director of Brand Strategy, Jade Raad, is under the spotlight in the latest of Press Gazette’s Marketing Maestro interviews. This series is produced in association with Lead Monitor, New Statesman Media Group’s content marketing arm.

Speaking The Language Of The Internet
There are many ways to feed the algorithm and continually improve the health and extend the life of a YouTube channel beyond simply posting great videos.

No Research Tab? No Sweat!
Here is how to research and plan for channel content when you don’t have access to the YouTube Research tab.

Let Us Not Forget The Fundamentals
Let us take a moment to review the basic tenants of a successful YouTube strategy for brands and entertainment companies.

How Do You Know If You’re Using YouTube Shorts Right?
YouTube Shorts launched globally nine months ago. Since then, we’ve picked up a lot of tips that can open your channel up to a whole new audience.

6 Strategies For Using YouTube To Amplify Your Brand
There are umpteen possibilities for growth on YouTube. Here's 6 strategies for how to leverage the world’s largest video-sharing community for your brand.

Psssst….YouTube Might Be Monetizing Your Videos Without You
A brief warning about YouTube's updated terms of service and what companies can do to ensure their channels are protected.

What Do YouTube’s 2022 Priorities Mean for Brands?
We get a peek under the hood at some of the biggest changes coming to YouTube and consider how brands can prepare themselves for these new opportunities.

Which Demographic Offers the Most Untapped Potential for Brands?
Global forecasts see ad spend for digital growing, as advertisers look to recreate the success of TV campaigns online where their audience now spends their time.

Digital Connections Score: A Social Health Check For Brands
Little Dot Studios is proud to launch a new whitepaper and social media ranking, the Digital Connections Score.

Little Dot Studios Launches Consumer Brand Division
Digital content agency and media network, Little Dot Studios, launches a specialist Consumer Brand division dedicated to connecting brands with audiences at a time when social and digital platforms have never been more fragmented or important for CMOs.

Pepsi Max: Human Loop
After extensive preparation, watch stuntman Damien Walters completed a world-first 360 human-powered loop

Pepsi Max AR Bus Stop
Little Dot were briefed to help explode their AR Bus shelter campaign from an OOH proposition to an internet viral.