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10 YouTube Trends to Hop On in 2024

Explore YouTube trends for 2024: AI content guidelines, membership programs, live video, authenticity, and mastering the algorithm for success.

Sustainable Marketing: Definition, Principles & Top Tips

Learn what sustainable marketing means, how to incorporate it into your long term strategies, and the principles that make it work.

YouTube Analytics: How to Access and Interpret Your Data

Explore YouTube Analytics: Learn to access and interpret data for better channel performance and content strategy.

11 Best YouTube Monetisation Tips for Brands

Explore the nuances of YouTube Monetisation, from good creative to leveraging traditional YouTube features, and maximising your return.

8 Digital Marketing & Content Trends in 2024

Stay ahead of the digital marketing game in 2024. Learn how these trends are set to change the way brands and consumers interact now, and into the future.

11 Tips for Nonprofit Marketing in the Digital Age

Ready to elevate your nonprofit marketing strategy? Dive into a treasure trove of tips and insights to amplify your impact and foster sustainable growth.

What is AVOD? And How is it Different to SVOD & TVOD?

AVOD stands for Ad-Support Video On Demand. Learn more about how these platforms work and how creators, distributors and brands can leverage them.

7 Power-Play Sports Marketing Strategies to Drive Success

Discover the power of sports marketing, key strategies, and future trends. Learn how to engage fans, create partnerships, and leverage digital platforms.

Best Social Media Strategies for Fashion Brands in 2023

Explore how social media drives engagement, extends reach, and forges strong customer connections for fashion brands.

11 Tips for Digital Strategies for Creative Product Launches

Master the art of a successful product launch with expert insights on storytelling, audience engagement, and platform-specific content.

FAST Channels: What They Are & How They Work

Dive into the transformative realm of FAST channels, understanding global impact, benefits for advertisers, historical evolution, and promising future.

TikTok Content Ideas for Brands to Maximise Reach

Learn how to build, launch and maximise your brand’s TikTok content strategy, including generating TikTok content ideas and increasing reach.

How Brands Can Leverage the Power of TikTok Monetisation

In the dynamic digital world, TikTok has emerged as a social media powerhouse, presenting brands with a platform to engage younger, active audiences.

Creative Video Production: Social Media's Secret Weapon

Learn how the creative video production process works and how you can leverage it to maximise your digital content and online reach.

Social Media: Tips, Techniques & Best Platforms to Use

Social media refers to apps where users can share and interact with content. Here’s everything you need to know to make your social media a success.

How to Build & Measure a Social Media Marketing Strategy

Learn how to set up, run and measure social media marketing strategies that set your brand up for success now, and in the future.

Storytelling in an Era of Attention Fatigue

Attention fatigue forces us to develop strategies which creates the great challenge for brands and content creators to capture and hold their audiences.

YouTube Shorts: The Complete Guide

Learn how to leverage YouTube shorts to grow your brand’s audience reach and engagement rates in this complete guide.

How to Manage Different Social Channels Effectively

We manage over 700 social and digital channels each one has very specific roles and responsibilities, here are some of the ways we think about channels.

Using The Right Benchmarks To Measure Brand Success

In a world full of data, how we choose numbers that will guide us can shape what we call under or over-performing pieces of content.

Instagram Reels Are Driving Better Performance Than Other Video Types

Social Media continues to be one of the most valuable business tools in modern day marketing, and Instagram is no exception.

The Psychology of Content Consumption

How can brands overcome the challenge of market saturation, changing attitudes of consumers and the fall of brand loyalty through their content?

Transforming Brands into Broadcasters: Key Learnings from our Event

Modern day digital marketing has the need to constantly amend and update digital content strategies to keep up with the ever changing media landscape

Storytelling Inception: An Analytics Blockbuster

By studying the data, building charts, visualizations, and more, we can create what clients need: the setting for a story that advances their goals.

Speaking The Language Of The Internet

There are many ways to feed the algorithm and continually improve the health and extend the life of a YouTube channel beyond simply posting great videos.

What Elon's Twitter Takeover Means For Advertisers

Elon Musk’s agreed-to purchase of Twitter is the latest twist in the saga of the “digital town square” at the intersection of tech, social media and media.

No Research Tab? No Sweat!

Here is how to research and plan for channel content when you don’t have access to the YouTube Research tab.

How To Make Storytelling A Gift For Your Audience

Storytelling creates a spark that ignites conversations. Here's what should be thought about when making content unique for your brand and your audience.

Applying Ancient Stoic Wisdom to Modern Project Management

In honor of Stress Awareness Month, we explore how the wisdom of an ancient philosophy is applicable to the challenges of modern project management.

Let Us Not Forget The Fundamentals

Let us take a moment to review the basic tenants of a successful YouTube strategy for brands and entertainment companies.

Making the Most of Athlete Appearances

Access to athletes is difficult to obtain and always time-limited. Capturing the content you need can be frustratingly difficult.

How Do You Know If You’re Using YouTube Shorts Right?

YouTube Shorts launched globally nine months ago. Since then, we’ve picked up a lot of tips that can open your channel up to a whole new audience.

Defining Business Operations

Business Operations is arguably the very heart of business success. Here's a breakdown of what this highly critical business unit actually does.

6 Strategies For Using YouTube To Amplify Your Brand

There are umpteen possibilities for growth on YouTube. Here's 6 strategies for how to leverage the world’s largest video-sharing community for your brand.

Psssst….YouTube Might Be Monetizing Your Videos Without You

A brief warning about YouTube's updated terms of service and what companies can do to ensure their channels are protected.

The Roles Women Play In Modern Working Environments

As part of our International Women’s Day campaign, Meagan has explored the roles we play in #PressForProgress.

How to Support Female Filmmakers

Even if you do not identify as a female filmmaker, we need your support! Here are some ways everyone can help uplift and champion women creators.

How Little Dot Studios'​ Brand Building Strategy Combats Recent IOS Changes

Little Dot Studios' media buying efforts build real audiences and engagement to deliver long-term value while overcoming new restrictions and changes.

What Do YouTube’s 2022 Priorities Mean for Brands?

We get a peek under the hood at some of the biggest changes coming to YouTube and consider how brands can prepare themselves for these new opportunities.

Which Demographic Offers the Most Untapped Potential for Brands?

Global forecasts see ad spend for digital growing, as advertisers look to recreate the success of TV campaigns online where their audience now spends their time.

It’s Not For Managers to Constrict the New Generation to the Rules and the Legacy of the Past

Since we have changed to more hybrid working, it’s become apparent we were working too hard at communicating, and there were too many meetings and check-ups.

5 Things They Didn't Tell You About Social Content Success

As social platforms develop, companies work hard to get familiar with their algorithms quickly, to ensure the content distributed realises its potential.

Digital Connections Score: A Social Health Check For Brands

Little Dot Studios is proud to launch a new whitepaper and social media ranking, the Digital Connections Score.